2004, the X Tile and Business Plan

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The catered champagne supper was designed to communicate the new luxury image of the company and create connections between the various businesspersons who will use our products in their work. We believe that our new branding efforts have already paid off, as we have seen an increase in purchases from customers from the Hollywood area who seek to bring our striking designs into their homes.

Reinvention is the key to succeeding in the design and home improvements field, and our personal connections, our willingness to seek out the new, and to re-imagine the old in a new way will be the keys to the company's success. Bringing in younger customers will be a core component of the social marketing campaign we are about to launch on Facebook and Twitter. I am proud of the accomplishments of my father.

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However, I believe that my degree in business and consumer marketing can bring new life to the business, and transform it from a high-quality flooring company to a company that is synonymous with innovation, style, luxury, and class.

To thrive today in business, it is not enough to merely do a good job -- customers have to perceive that your product genuinely enhances their lives in a unique fashion. A home or office should provide comfort to its occupants but should also have style. Our expanding flooring, furniture, and fixtures lines are just the sort of products modern consumers are looking for -- our products can give a home or business that extra something 'special' -- that communicates the owner's unique….....

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