Activity of Companies or of Essay

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There are several approaches used by researchers that prefer to combine the two methods, like triangulation, complementarity, conceptual development, expansion, and others. Triangulation consists in the fact that it is more useful to address several methods intends to study the same problem, because these ensures that findings are verified, and aspects that have not been resolved by one of the methods are identified. Complementarity consists in the fact that several methods are used in researching the same research question because the findings of one method can be supported by the findings of other methods.

In the case of conceptual development, qualitative and quantitative research methods are used in a sequential manner, in order to identify the relationships between the ideas in the research project (IDRC, 2010). Expansion refers to the fact that a combination of methods is likely to increase the scope and the number of aspects addressed by the research project.

There are several reasons that determine some of the researchers to use a combination of qualitative and quantitative methods. The limitations and disadvantages of each method explain the mix of methods intended to focus on the advantages of these methods.

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The combination of research methods increases the accuracy of the research project's results. It also allows to address a larger area that can be used in the research project.

Reference list:

1. Silverman, D. (2004). Qualitative Research: Theory, Method, and Practice. SAGE Publications Ltd. Retrieved November 2, 2010 from http://books.google.ro/books?id=v6X7SolgXVUC&printsec=frontcover&dq=qualitative+research&source=bl&ots=9hQKNAGuFE&sig=UiaUbDwZTs-7mUnkUAbzkmu496o&hl=ro&ei=f_HPTIzeN4vQjAfBs6jFBg&sa=X&oi=book_result&ct=result&resnum=5&ved=0CCgQ6AEwBA#v=onepage&q&f=false.

2. Jones, I. (1997). Mixing Qualitative and Quantitative Methods in Sports Fan Research. The Qualitative Report. Retrieved November 2, 2010 from http://www.nova.edu/ssss/QR/QR3-4/jones.html.

3. Understanding Qualitative Research (2010). The International Development Research Center. Retrieved November 2, 2010 from http://www.idrc.ca/en/ev-106468-201-1-DO_TOPIC.html......

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