Advert and Its Benefits Essay

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Total Length: 1099 words ( 4 double-spaced pages)

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Classic Coca Cola Advert

Advertisement is very crucial for making sales in a company. It is one way of making the potential buyers to come for the products that a farm offers. It is from the adverts that sales are made. There are many forms of advertisement, and all are aimed at convincing buyers on what is available on offer. Adverts have to be convincing, informative, and moving. They should appeal to the emotions of the buyers and trigger their desires (Campbell, 2011). Coca-Cola Company is a leading company in the beverage industry and has been seen to be making huge profits courtesy of their perfected art of marketing. Their branding team is on top of the game. It is without doubt that companies, which are good in publicity, always make it well in business. In the case of this advert, there are many features showing that significant effort was used. The advert went ahead and incorporated the use of colorful and luxurious video shoots as the makers intended to make it attractive and relevant. Good adverts should capture the imaginations of the potential clients. The contents and communication in this advert will be compared with the assertions in the first chapter of "They Say I Say."

The Christmas advert

The Christmas advert that was one classic advert by the Coca-Cola company. It came during the December festive season of 2014. In this advert, much skill was employed in the design and shooting. The video makers employed significant creativities. The brief description of the advert, the manner of color use, the music system, and the participants will be identified succinctly.

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This analysis will also include verifying the number of available photos of the actual product being advertized as well as their unique appropriateness. The advert meets our threshold for consideration because it was successful in boosting the sales of the company.

The advert had good background music playing. The music used is related to the event and the mood that the advert targets. In this advert, the music is specifically one that connotes Christmas moods. It is this reason that makes it an appropriate kind of music for the advert. Potential buyers are likely to have a reason for considering it works well. The nature of music that is always appropriate for any advert is one that goes along with the situation and the mood of the moment. Being an advert that was meant for the Christmas season, it was important that the advert be made in a manner that connotes the situation at hand. Advertising has always been successful and yielding when it is made to fit the situation at hand. In the case of this advert, the music used made it appealing.

The colors used in the video advert were also appropriate. Having royal colors to accompany the advert was well informed. It formed a good background for the advert to reach out to the audience (Coca-Cola, 2014). Naturally, color has a way of bringing in good effect to the moods and thoughts of the people. Possibly, the advert can reach even the most inattentive viewers courtesy….....

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