Amazon.com the Most Obvious Balancing Term Paper

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com. The company could start operating on a slogan such as "there's nothing you can't find here." It can also find new ways that it can turn its commerce from virtual closer to real. This would mean, for example, improving the sampling capacity. At this point, amazom.com provides features such as sample pages from a book or particular tracks from a music CD. This can be expanded on.

A reinforcing loop at amazon.com is, in fact, its capacity to attract new customers. A reinforcing loop will be an action that influences itself so that it will cause growth or decline in the company. In my opinion, Amazon's capacity to attract new customers will bring in additional revenues and the capacity to further develop the business.

One of the main reasons for this relies in the actual growth of the company up to this point. While founded during the crazy dot - com era of the 1990s, the company had a moderate, but solid growth, rather than the incredible growth rates of some of the other dot com companies. Amazon.com attained profit only in 2002, but has since been profitably yearly, while many of the other dotcoms have simply gone out of business. This shows that the business model that Amazon has been using is sustainable and this further shows that an increase in the number of customers is likely to lead to further increases in the business profitability of the company.

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In this sense, the best idea is to continue using tactics that can increase the number of users on the site and potential customers. One of these would be to better systematize the website so that new users will have an easier time moving around and finding the products they might be interested in. A better correlation between the foreign Amazon sites is also advisable: someone using amazon.fr and searching for a product could be transferred to one of the Amazon sites that has it, in case the.fr site does not.

So, as we can see, the idea of amazon.com growth is susteianble, but it depends less on the external environment factors and more on the internal capacity of the organization to innovate and find ways by which to increase its number of customers, as well as current customer retention.

Nielsen, Jakob. July 2005. Amazon: No Longer the Role Model for E-Commerce Design. On the Internet at http://www.useit.com/alertbox/20050725.html.Last retrieved on September 15, 2007.....

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