Anderson's Determination to Forge a Company That Essay

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Anderson's determination to forge a company that is profitable and environmentally- sustainable is admirable, and no doubt an example to other companies in his industry. A common sentiment is that it is impossible to be ethical in an environmental manner and still make a profit, particularly in industries that are not image-driven. The Body Shop and Starbucks cater to environmentally-concerned consumer demographics who may buy small luxury products based upon a product's 'green' image. However, most people buy carpet based upon price and appearance.

Interface is an example that a company can strive to have a low carbon footprint and still succeed. Other companies in the modern marketplace are following suit: "Wal-Mart, Nike and McDonalds are examples of large corporations attempting to enact sustainability efforts," such as using organic foods and observing ethical labor practices (Krishnaswamy 2010). "By adopting goals like zero waste to landfill and 100% sustainable sourcing, it becomes a more powerful way for these companies to claim leadership" (Krishnaswamy 2010).

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Anderson's example of leadership was different than the methods used by these popular companies. While Wal-Mart and Nike enacted reforms, based upon popular pressure to do so, Anderson did so of his own free will, before environmentalism became fashionable.

It is when environmentalism and consumer interests can be merged companies seem most successful. A good example of this is the Toyota Prius -- consumer flocked to this hybrid car because of the high cost of gasoline, and helped the environment in the process. "Companies that actively manage environmental risks -- and take advantage of associated opportunities -- increasingly seem to outperform those who don't in the stock market. That could be a very good thing, both for shareholders and the planet" (Krosinsky 2011). This April, Prius sales surpassed passed 1 million, as gas prices continue to rise (Healey 2011)......

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