Android Tablet Marketing Plan

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Google's Android

Bigger than McDonald's, Disney and General Motors put together, Google, Inc. is modeling the way in the smartphone industry with its Android mobile devices. Founded in 1998, Google Inc. (hereinafter alternatively "the company") is headquartered in Mountain View, California (Corporate profile, 2013). According to the company's profile, "Google Inc., a technology company, builds products and provides services to organize the information and make it universally accessible and useful" (Corporate profile, 2013, para. 2). The company provides a wide range of services, including: (a) Search (a service that delivers relevant search results in response to user queries); (b) Product Listing Ads (these offer product information); (c) Search plus Your World; (d) Google Now (a predictive search feature); Google Knowledge Graph (intended to enhance Search services) (e) AdWords (an auction-based advertising program); (f) AdSense (a program that enables Websites that are part of the Google Network to deliver ads); (g) Google Display (this is a display advertising network); (h) DoubleClick Ad Exchange (a marketplace for the trading display ad space); and (i) YouTube (highly popular social media network that provides video, interactive, and other ad formats (Corporate profile, 2013).

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In addition, Google provides (a) Google Mobile (this service allows mobile device users to access the company's products and services; (b) Google Local (this service provides local information); Google Chrome OS, an open source operating system; Google Chrome, a Web browser; Google+ for sharing various things online with different people; Google Play, a cloud-based digital entertainment destination; Google Drive, a place for users to create, share, collaborate, and keep their stuff; and Google Wallet, a virtual wallet for in-store contactless payments. Further, the company offers Google TV, a platform for consumers to use television and the Internet on a single screen; Google Apps, a cloud computing suite of message and collaboration tools; Search Appliance, a search….....

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