Arguers As Lovers and My Own Rhetorical Term Paper

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Arguers as Lovers" and My Own Rhetorical Stance Toward Customers While Building a Small Business

In his article "Arguers as Lovers," Wayne Brockeriede suggests that the argumentative stances of rapists, seducers, and lovers are different from one another. As Brockeriede states, in relationship to these examples:

Some communicators are not primarily interested in gaining assent to warrantable claims. Instead, they function through power, through an ability to apply psychic and physical sanctions, through rewards and especially punishments, through commands and threats.

In terms of a personal example I can give, of rhetorical speech, in which I was the rhetorician, using Brockriede's "Arguers as Lovers" as a point of departure in order to state which stance (rape, seduction, or love) I used in my own rhetoric, and how I may justify its ethic, I can relate the following. In 2001, I began my own business. This was a corporate and personal luxury gift service.

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Ninety percent of my sales took place during the holiday season, since I specialized in difficult-to-find items in Los Angeles, thereby cultivating a niche market. In terms of Brockeriede's three rhetorical categories of "rape," "seduction," and "love," I believe my own rhetoric with clients and would-be clients, was bi-lateral (i.e., one of "love," as opposed to Brockeriede's categories of either "rape" or "seduction," which are unilateral). The ethics of my bi-lateral "love" category of rhetoric, during the start-up of my business, were, I believe, sound.

Starting in my second year of business, my client base expanded, even to the point where I needed to hire an assistant. Around then, repeat clients of mine began requesting discounts and other deals, based not only on their own repeat business, but also on referrals I had received from….....

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