Barack Obama Campaign Barack Obama's Term Paper

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Instead, the Web site is user-centered. Just as the catchy campaign slogan at the top reads, "I'm asking you to believe. Not just in my ability to bring about real change in Washington...I'm asking you to believe in yours." The interactive content of the Barack Obama Web site and the links to activist sites reflect the central theme of the Obama campaign. Visitors to the site are placed in control of their Web viewing experience. Users can choose whether or not to register for newsletters, enter in zip codes for local campaign information, and read about local Barack Obama supporters.

Therefore, the Web site is an effective use of new media in communicating the central messages of the presidential campaign. For example, the Barack Obama campaign media strategy stays in line with the central themes of the overall Barack Obama campaign for president. Key words like "hope" and "change" are used liberally and yet judiciously. The Web site is aligned with the target demographics of youth and technology-savvy voters. A "People" section illustrates Barack Obama's subtle tribute to diversity. The "Action" section is comprehensive to reflect the Obama campaign's focus on grassroots politics. Links to Barack Obama's blog, to television clips, photos, and sundry downloads all get the voter involved. The Web site for the Barack Obama campaign seems as empowering and inspiring as the politician's message.

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Graphics are eye-catching and yet at the same time allow for short attention spans to pick up key words, themes, and tone. Hope, optimism, and change are conveyed through the liberal use of keywords. Moreover, the Web site designers include eye-friendly graphics that remain within the same soothing blue color scheme. The look of the site is classic and modern at the same time; it is not cluttered and it seems both mature and fresh. Its color scheme, narrow margins, and just enough eye candy show that the media strategists for the Barack Obama campaign hired the right Web site designers to convey the core messages of Barack Obama's presidential campaign.

Another way the Barack Obama Web site reflects the core messages of the campaign is through its optimistic tone. The comparison between Obama and his democratic rival Hillary Clinton is shown in a front page graphic only because Obama is ahead. The Barack Obama campaign Web site is audience-focused. The Web site delivers a message consistent with the rest of the campaign's media strategy, and the message comes across as mature, thought-out, and comprehensive. The use of new media also encourages user feedback through text messaging and emails, which the campaign can use to correct for errors and watch for changes in voter demands......

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