Krispy Kreme Case Study
allows Krispy Kreme to charge higher margins. There are even black markets for Krispy Kreme (Linthicum, 2017).. Another core competency is in the company's marketing. It had a couple of big marketing wins early, particularly with the Hot Donuts sign, and enjoyed more success during the company's boom. That boom was scuttled more by internal issues than it was by marketing -- the marketing of Krispy Kreme during that period was strong, and could have continued with some of the momentum had it not been for other the accounting and governance problems, and issues with the franchisees. Weaknesses The biggest… Continue Reading...