Boeing to Pieces, Fortune Writer, Jerry Useem, Term Paper

Open, View, and/or
Download this Document

Total Length: 732 words ( 2 double-spaced pages)

Total Sources: 1

Page 1 of 2

Boeing to Pieces, Fortune writer, Jerry Useem, focuses on the crisis at once the world largest manufacturer of commercial jetliners and the biggest U.S. defense contractor, which had led the company into a nightmarish situation. Boeing that was undoubtedly the leader in its field is now suffering from declining profits while its leadership ethics are being questioned by the public and other stakeholders. How did a company that never had any serious rivals for a ling time suddenly became a vague entity and is positioned very low in the professional ethics index. These are some of the questions that Useem tries to answer by focusing on Boeing's recent history and Philip Condit's seven-year tumultuous reign. After reading the article, it becomes absolutely clear that Boeing did not suffer because of European Airbus or because of diversification, but the real problem existed at the top. Boeing suffered from poor leadership, which led to bad ethical practices, poor management strategies and even worse customer and employee relations. The company lost its standing at Wall Street with analysts rudely writing off the firm as European Airbus continued to gain strength year after year. Leadership is the heart and soul of any company and it is the leader who helps establish and maintain positive company culture.

Stuck Writing Your "Boeing to Pieces, Fortune Writer, Jerry Useem," Term Paper?

View All Our Example Boeing to Pieces, Fortune Writer, Jerry Useem, Term Paper

Have A Custom Example Essay Written

However the same was missing from the 7-year reign of Phil Condit, which certainly had a damaging impact on the company and its profits. The man who was responsible not for building the company but at least maintaining its enviable position in the market failed to achieve organization goals and ignored the growth and culture of the organization in pursuit of his own personal interests. Useem tries not to hold Condit responsible for Boeing's problems yet he fails to hide his disappointment at the ways things turned out at Boeing after Condit took over. Condit was no doubt a great engineer but that is not the same thing as being a great leader. Everyone who is good at what he does is not meant to be a leader, running and controlling multi-billion corporations. Philip Kotler in his Marketing management explains that good leadership is the backbone of any corporation because a good….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Boeing To Pieces Fortune Writer Jerry Useem " (2004, March 09) Retrieved June 27, 2025, from
https://www.aceyourpaper.com/essays/boeing-pieces-fortune-writer-jerry-useem-165647

Latest MLA Format (8th edition)

Copy Reference
"Boeing To Pieces Fortune Writer Jerry Useem " 09 March 2004. Web.27 June. 2025. <
https://www.aceyourpaper.com/essays/boeing-pieces-fortune-writer-jerry-useem-165647>

Latest Chicago Format (16th edition)

Copy Reference
"Boeing To Pieces Fortune Writer Jerry Useem ", 09 March 2004, Accessed.27 June. 2025,
https://www.aceyourpaper.com/essays/boeing-pieces-fortune-writer-jerry-useem-165647
   

Open, View, and/or
Download this Document
order custom essay example