Branding Services Branding Strategies for Term Paper

Total Length: 356 words ( 1 double-spaced pages)

Total Sources: 1

Without the customer being involved there would not be a successful service transaction. Third, there needs to be a continual refresh of the value of the service for it to be used over again. If the airline customer had been bumped from the flight even though they were a frequent flyer and been promised an upgrade, chances are the person flying would be very hesitant to fly again. The bottom line of this example and the branding of services in general is that trust is critical as the part of any brand, and execution on services to support that trust is critical for any service business.

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(Kelly 1998) states in Financial Times that the role of the trusted advisor as part of services branding influences 70% of all purchases by companies.

Reference:

Kelly (1998) - Paying for that old brand magic: Marketing branding professional services,….....

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https://www.aceyourpaper.com/essays/branding-services-branding-strategies-36583