Branson Describe Branson's Leadership Style in Terms Case Study

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Branson

Describe Branson's leadership style in terms of the leadership models addressed in Chapters 10 and 11 and evaluate the likely effectiveness of that style in the U.S. today.

Sir Branson's leadership style is the combination of authentic and transformational. He believes in hiring staff that have the skills to perform effectively. The authentic leadership style leads the way to his skill to work with the understanding that people make mistakes and they can be corrected while the work continues. As a transformational leader he demonstrates the capability needed to foresee company development, inspire and empower staff. With these attributes it requires him to have balance as a leader in the day-to-day working environment while creating a productive work environment and focusing on company goals.

According to Chapter 1, "Leadership is the process of developing ideas and a vision, living by values that support those ideas and that vision, influencing others to embrace them in their own behaviors and making hard decisions about human and other resources." (Hellriegel & Slocum, 2011, pg. 290).

Even though the company has taken losses from different endeavors the CEO continues to envision new ways to transform the business to newer heights. Because of his compassion for his workers, the concept to work harder and smarter helps the business to maintain its number of staff in place.

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One advice he prides himself on is "Executives and managers overseeing any restructuring or merger should find ways to inspire all employees to think like entrepreneurs. A person's own conscience is the hardest taskmaster of all, so the more responsibility you give people, the better they will perform. (Entrepreneur, 2012, Pg. 1)"

Transformational leaders are visionary, inspiring, daring, ethical and thoughtful thinkers. According to Branson, there are five secrets to business success: 1) Enjoy what you are doing, 2) Create something that stands out, 3) Create something that everyone who works for you is really proud of, 4) Be a good leader and 5) Be visible (Branson, 2012, Pg. 1). Leadership is the process of developing ideas and a vision, living by values that support those ideas and that vision, influencing others to embrace them in their own behavior and making hard decisions about humans and other resources (Hellriegel and Slocum, 2011, Pg. 25).

2. Recommend a different leadership style (or combination of styles) that would make Branson an even more effective leader.

The transactional leadership style would assist Branson in become a more powerful leader in the industry. With this style, management adapts the concept of reward and punishment. This does not have to be utilized to the extreme,.....

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