Brazil Despite the Great Advances in Communication, Essay

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Brazil

Despite the great advances in communication, and the rise in what is now known as the "Global Village," there remain significant cultural differences in specific communication methods, elements, and etiquette. These differences are particularly important for the business person to understand, which is why many companies today include cultural sensitivity training in their programs for employees who are to work abroad. Differences between western and eastern countries have been well publicized. South American countries like Brazil also have their particular etiquette in terms of communication and presenting arguments.

The first important aspect of communication, especially in the light of today's digital paradigm, is that Brazilian business people attach great importance to face-to-face communication (Kwintessential, n.d.). This is regarded as more important than written communication. In the same light, the individual is considered as more important than the group in a meeting setup. When presenting arguments, it is therefore important not to criticize one particular individual in a meeting.

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This creates a situation of losing face with others in the meeting, which is unacceptable to the Brazilian sense of etiquette.

Nevertheless, communication tends towards the informal, without reliance on a specific written protocol. In a group setting, any persons with an opinion will generally speak their mind and present their arguments to the group. It is also considered acceptable to interrupt whomever is speaking at a specific time. Although arguments could become lively, Brazilians tend to take their time in business negotiations. Appearing impatient would therefore hurt the negotiation process. Details are also important during these negotiations.

Direct confrontations in arguments are to be avoided. Although argumentation can take a lively, informal tone, it is important to recognize that Brazilians do not respond well to direct confrontations. All arguments are accepted and considered for their value. Negotiation should take place in such a way as….....

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