Business Decision Analysis Essay

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Business Decision Analysis -- Cipla

Yusuf Hamied pioneered the Chemical, Industrial and Pharmaceutical Laboratories, which is more popularly known as Cipla, in India. The main function of Cipla was to reverse engineer some of the most demanded medications in the market and then reconfigure or re-synthesize them in a different manner (to avoid patent law suits) and sell them to the masses at affordable rates. The problem for Dr. Hamied, though, was a recent upgrade in patent laws that were meant to be applicable from 2005 in India. This new upgrade was being implemented on a global scale by the World Trade Organization (WTO) and was officially called Trade Related Aspects of Intellectual Property Rights (TRIPS) and it mainly required India to accept the patent laws with regards to pharmaceuticals and other intellectual inventions that had been standardized for over 2 decades. This would mean that a majority of the produce of Cipla would become useless as selling them would result in the violation of the IP (Intellectual Property) patent laws (Deshpande, 2006).

The safest line of action for Cipla would most likely be to focus on those pharmaceuticals that they had originally produced instead of focusing on those that had been reverse engineered.

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This would mean that the company would have a much more focused and specific channel within which they could work. However, it would also mean that the majority of the channels that had previously generated revenues for Cipla would no longer be useful and that the company would suffer significant losses considering that they would have to get rid of a majority of the stock that they already had. Hence, while on the one hand, it could help the company stay more focused, it could also simultaneously put the company at the rear end of the pharmaceuticals in India from where it could be a very long and drained out climb back up (Deshpande, 2006).

The other line of action which will probably require a lot of hard work and legal knowledge on Dr. Hamied's part could be to exploit the loopholes that existed in the TRIPS agreement to ensure that Cipla manages to survive and sustain its current business model….....

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