Buyer Behavior Simulation Summary A) Term Paper

Open, View, and/or
Download this Document

Total Length: 631 words ( 2 double-spaced pages)

Total Sources: 2

Page 1 of 2

The cost will decrease over the following years. The financial projections for the next three years are: for 2002 - projected revenues=$939,000; for 2003 - projected revenues=$1,174,000; for 2004 - projected revenues=$1,467. The number of clients will also significantly increase each year: 2,552 clients in 2002, 3,190 clients in 2003, and 3,987 in 2004, compared to Stonewall Barbershop's current 800 clients.

A b) 1. Additional external factors that must be taken into consideration are: customers' incomes, its volume, dynamics, distribution over time, or destination. This factor is the main restriction that may be imposed over buyer behavior. The temporal perspective also influences buyer behavior and cannot be controlled by the company.

2. Social factors that should be considered when choosing the makeover strategy are social class and income, these factors go hand in hand, and they influence the customer's choice of the barbershop style to use. The reference group (which consists in family, friends, and colleagues) is also an external factor of influence: males aged 0 to 15 years are influenced by parents, males aged 15 to 24 years are influenced by their friends, while males aged 35 to 44 years are influenced by their colleagues.

Stuck Writing Your "Buyer Behavior Simulation Summary A)" Term Paper?

View All Our Example Buyer Behavior Simulation Summary A) Term Paper

Have A Custom Example Essay Written



3. Every geographic region has its own culture, habits, and consumption behavior. Socio-demographics may widely differ from region to region. Therefore, before implementing any marketing activity, the geographical area in cause must be thoroughly analyzed.

4. Relationships between customers and service providers must be based on trust in the first place, in order to encourage loyalty. An equitable price level is also a way to determine customers to be more loyal (Thomas, 2007). When trying to encourage loyalty among existing customers, companies should go beyond customer satisfaction (Shermach, 2004).

Reference List

Thomas, Paulette (2007). Creating Buyer Loyalty among Price Shoppers. Startup Journal. The….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Buyer Behavior Simulation Summary A " (2007, June 08) Retrieved May 19, 2024, from
https://www.aceyourpaper.com/essays/buyer-behavior-simulation-summary-37326

Latest MLA Format (8th edition)

Copy Reference
"Buyer Behavior Simulation Summary A " 08 June 2007. Web.19 May. 2024. <
https://www.aceyourpaper.com/essays/buyer-behavior-simulation-summary-37326>

Latest Chicago Format (16th edition)

Copy Reference
"Buyer Behavior Simulation Summary A ", 08 June 2007, Accessed.19 May. 2024,
https://www.aceyourpaper.com/essays/buyer-behavior-simulation-summary-37326
   

Open, View, and/or
Download this Document
order custom essay example