Buzz Marketing Do You Think Term Paper

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The restrictions of this section shall not be deemed to prohibit a child under sixteen from forwarding or otherwise sending marketing communications to another individual on his or her own behalf (Newcomb, 2005).

The book (Murphy, date, page) Ethical Marketing lists several maxims that should aid marketers facing an ethical dilemma. These are: The golden rule -- acting toward others as you would hope they would toward you; professional ethic -- take only actions that are seen as proper by an objective group of professional peers; TV/newspaper test -- being comfortable explaining the action to the media and general public; "when in doubt, don't" -- if the action makes one feel uneasy, question it; slippery slope -- companies must take care not to be involved with practices that set precedent for other more unsure ideas later; kid/mother/founder on your shoulder -- would a naive child, your mother or company founder be comfortable with the ethical decision?; never knowingly do harm -- a manager would not consciously make or sell a product not considered safe.

The future of buzz marketing is also a grey area. Some people say that it is here to stay, as long as companies have the leeway to do so. Others believe that so much of this type of advertising will be done in the future it will lose its effectiveness.

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Either way, buzz marketing will most likely be around for a while. Since the question of ethics remains unanswered, it should continue to be addressed by consumer and marketing groups and the government until there is some resolution. Most likely, another form of advertising will become popular in the future. The way that this present issue on buzz marketing is handled -- or not -- will impact what is to come, as well.

Copeland, M.V., & Tinlin, A.(2005). "The new instant companies: cheap design tools. Offshore factories. Free buzz marketing. How today's startups are going from idea to $30 million hit -- overnight." Business 2 [electronic version].

Marketing Wharton. "What's the buzz about buzz marketing?"

Media Awareness Network. "How marketers target kids." Website Retrieved September 10, 2005. http://www.media-awareness.ca/english/parents/marketing/marketers_target_kids.cfm

Murphy, E. et al. (date?) Ethical marketing. City: Publisher.

Newcomb, K. (April 8, 2005). "Does the Buzz bill go too far?" ClickZNews.

Website retrieved September 10, 2005.

A the Oprah Magazine. September 2005. "Women entrepreneurs." Website retrieved September 10, 2005. http://www.buzzmg.com/pressrelease/o_mag.pdf

Vrancia, S. July 21, 2002. "That guy showing off his hot new phone may be a shill

New campaign for Sony Ericsson puts actors in real-life settings; Women play Battleship at the bar" Wall Street Journal. Website retrieved September 10, 2005.

Vrancia, S. February….....

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