Channel Strategy for Kudler Fine Foods Who Essay

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Channel Strategy for Kudler Fine Foods

Who are the major legal entities?

In Korea the major legal entities are: the State Council; the Ministry for Food, Agriculture, Forestry and Fisheries; Ministry of Environment; along with the Ministry of Foreign Affairs and Trade. In Australia the major legal bodies are: the Executive Council, Ministry for Agriculture, Fisheries and Forestry and Minister of Trade. ("Politics in Korea," 2010)

How might they influence organizational choices?

They would influence organizational choices by having an impact upon: determining what kinds of foods are distributed throughout Korea, the overall costs for these foods and how the company will operate internally. For Australia this would have an impact on: how much of particular item is exported, the overall costs (duty / tariffs), the length of time that the product will have to sit in customs clearance areas and how quickly the merchandise can be sent to the different retail locations throughout the country. ("Fact Sheet on Australian Government," 2011)

What are the risk factors?

In Korea there are a number of different risk factors to include: war, sharp increases in food / fuel prices, political unrest and weather. In Australia the risk factors are: drastic increases in food / fuel prices, volatile weather conditions and changing trade barriers for different products. When you put these different elements together, they are showing how Kudler Fine Foods needs to take them into account for any kind of strategy they are using in both countries.

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Economic

What is the role of interest rates, exchange rates, and monetary or fiscal policies?

Interest rates will have an effect in determining the overall amounts of strength or weakness in the world economy. Exchange rates will affect the price of exporting different products into Australia. The monetary policy and fiscal policies that are used in both countries will have an impact upon how much it will cost to import / export products. At the same time, it will have an effect upon consumer demand. This is because the actions that are taking by both governments will effect: consumer psychology and how much they will spend at the different super markets.

How might the organization use these factors to avoid risk?

To avoid risk the company would need to create a pricing strategy that would address specific challenges being faced. Where, the domestic consumption in Korea could be influenced by these different factors, as they will have an impact upon prices. This will have a ripple effect on sales, as consumers will become more cautious about how much they are spending at the different locations. As a result, the company could develop a strategy by focusing on what particular products are: popular with consumers and through seeking out a way to purchase these goods from domestic producers. They could also use various free trade agreements to import products that are in demand with customers. This would give Kudler Fine Foods a domestic.....

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