Channels of Communication in the Essay

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The important task of monitoring the behavior of the employee and building rapport is to bring about the commitment of the employee to the organization. The organizations that consider humanitarian values and employee care have the largest loyalty. (McShane; Von Glinow, 2010)

Other factor that is to be considered is the individual perceptions of the work and the individual's personal make up. Some of the considerations that are required to make an assessment of the individual in the context of the organization relate to the "individuals background, the moral intensity, ethical sensitivity, and situational influences, and the imbibed ethical perceptions of the workplace." (McShane; Von Glinow, 2010) Employees with lesser sensitivity may not be concerned about ethical importance. (McShane; Von Glinow, 2010)

The Company Communication:

The Kroger Company seems to have had consideration of all these principles in all its mergers and acquisitions and has effectively use technology to bridge the gaps in communication. Kroger has changed the communication strategies by investing in logistics-related technologies and the optimum use of the internet by conducting reverse auctions and by the use of electronic merchandising and category management functions all of which has gone to create a logistics leadership. (Garrison, 2002)

Kroger attracts new technology. Back in 1992 over $120 million was invested in a satellite communications system and many other communication features like a new front-end scanners and in-store computers. The result was the 'Efficient Consumer Response' and quick system of order and restock of its goods.

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Further staff communication and interaction was minimized by 1996 when the customer self-scanning of grocery purchases was implemented. Thus the self-service checkout system avoided cashier involvement and employee numbers. It has also expanded to Online shopping with the help of Peapod Delivery System Inc., which takes care of the shopping as well as delivery service. Thus the Kroger-Peapod services available via the internet are the latest level of communication. ("The Kroger Company: Article by the novelguide.com," 2010) Thus the direct communication and even interpersonal communication seem to be taken care of by using sophisticated technology and high training capabilities and seeing to it that the suppliers and the other components of the company stand up to these requirements.

Informal Communication:

The employees of the company have informal communication through a post forum called active board.com where they have a Kroger Employee Forum -- Where employees post their opinion and information anonymously or in the open. Kroger prohibits private communication between employees. (Activeboard, 2010a) One post states: "the managers don't do any hard work I would like to a manager grab carts for an hour on 3 pm Saturday august 1st so they know why sometimes carts can get really low" is an eye opener. (Activeboard, 2010b)

Conclusion

In conclusion though the company may have paid heed in updating its technology and preventing informal communication officially it does go on in the message bards and employees respond to the company requirements and to their problems both.....

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