Coca-Cola Hunger Relief in Kenya, Research Paper

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In fact, as far back as 1947, Paul Rosenstein-Rodin, the Deputy Director of the World Bank Economics department remarked that 'when the World Bank thinks it is financing an electric power station, it is really financing a brothel.' (Moyo, P39).

The fact that Coca-Cola is, however, directing their money directly to the American Red Cross "in support of Red Cross and Red Crescent partners operating in the Horn of Africa" is a rational and wise step since it will prevent diversion of resources and, instead, ensure that the intended and appropriate individuals and services will receive the aid. These funds will then be administered by the Kenya Red Cross, by the Ethiopia Red Cross, and by the Somalia Red Crescent for immediate conveyance of water to the affected areas and to providing impacted communities with the critical drugs, health care, and food. Focusing on the essentials, Coca-Cola is stepping in by providing a stopgap to the disaster.

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Distribution of the money will mainly be focused on Kenya, which intends to support not only itself but also its neighboring city, Somalia.

Coca-Cola is not the first nor the only corporation or organization to provide succor to the afflicted region. Humanitarian aid organizations -- such as CARE, the UN, Save the Children, and many other NGOs - have endeavored to provide succor to the region but study after study shows that they fail. It is hoped that Coca-Cola's strategy will go to the root of the problem and that their resources will help the intended people. At least for the time being......

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