Comcast Standing on Top in a Changing Society Essay

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Comcast's Market Strategies In Changing Business Environments

There is much controversy with regard to Comcast and to its current position in the media industry. The company has seen significant progress in the last two decades, but the fact that its competition seems to adopt more modern attitudes makes it difficult for it to stay on top. Comcast's past risky actions made it possible for people to understand its overall behavior and to consider that it prefers to invest significant amounts of resources in order to achieve its goals. The company appears to have observed the vulnerable state of the market at the moment with internet services from a series of suppliers taking over the U.S. and directed its attention toward new ventures, further suggesting that it is unhesitant about taking on chancy endeavors.

Much of the contemporary society is concentrated on using the internet as an alternative to conventional services. This also means that people often choose internet-related services instead of traditional ones. Comcast's customer service database was previously mainly based on phones, with customers ringing in and waiting to have their queries addressed. Things have changed in recent years, however, and the company has noticed a significant increase in the number of customers wanting their issues solved via the internet. Comcast's response has certainly been impressive, as the company has installed a series of mediums meant to improve the way that customers interact with it. According to the Comcast's spokesperson Jennifer Khoury, "we have thousands of people answering service calls on the phone, and for many customers that's great. But some people would rather go online, and we want to make sure to give them that choice." (Kline) The company has taken a series of actions with the purpose to regulate matters, with new services provided ranging from online aps making it possible for customers to know when a technician is about to visit their homes to 24/7 online support in English and Spanish (Kline).

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Comcast's attempt to purchase Time Warner Cable is probably one of the most controversial events in the company's recent history. The deal should have happened at the beginning of 2015 and Comcast emphasized all of the changes it was about to do if it were to actually happen. The Federal Communications Commission was among the bodies that disproved of this deal and that lobbied with regard to the damage that it would have caused to the industry. Competition laws were apparently in contradiction to an event such as the one that Comcast was about to perform. The deal would have had devastating consequences on the company's rivals, as it would have presented Comcast with the opportunity to control too much of the industry, to the degree to which its rivals would have had no option but to act in accordance with its demands (Balto).

The Federal Communications Commission highlighted the overall situation involving Comcast and Time Warner and the fact that such a merger would affect parts of the industry: "According to Mr. Sallet's remarks, the staff's core concern was that a larger Comcast would have an increased incentive and ability to disadvantage OVDs in order to protect its video business by (1) contractually restricting OVD access to programming, and (2) denying or degrading OVD access to Comcast's broadband network through interconnection." (Balto) Regardless of whether or not this would have actually happened, this move is yet another example of Comcast's market strategies. The company has….....

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