Commerical One of the More Popular Prime Term Paper

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Commerical

One of the more popular prime time television advertisements for Pepsi is entitled "Vacuum," and the entire thirty second spot can be viewed online at url http://www.pepsi.com/ads_and_history/.In this commerical ad, a young man waits in a woman's home, ostensibly to take her out on a date. While she gets ready and he wanders around her kitchen and living room, the man encounters her hyperactive robotic vacuum cleaner. The vacuum is shaped like a flying saucer and roams around the house like a pet. Fascinated by this new technology, the man taunts the vacuum with food and a can of Pepsi cola. The vacuum becomes frustrated with his teasing and, it aparantly attacks him, sucking up his pants in an attempt to get at the Pepsi. When the woman emerges from her dressing room, she finds her date half naked on the couch. She looks askance at him, and in response he stands up and casually exclaims, "The vacuum ate my pants; there was nothing I could do." The Pepsi ad contains several elements common to a short film: a brief narrative structure, clever dialogue that is well-delivered by its actors, impressive technological elements such as special effects and camerawork; skillful use of sound and music, and memorable symbols and signs.

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The storyline of "Vacuum" focuses on a heterosexual African-American couple in their early thirties. Juding by the decor and general appearance of her apartment the woman makes good money. Her floors are hardwood, the ceilings are high, lighting is stylish, and her kitchen is large and well-equipped with a stainless steel refrigerator/freezer. The central symbols and signs used in this advertisement, beyond the obvious brand name and logo, include the use of socio-economic, gender, and racial subtexts.

The director of the commercial employs several quick shots of different scenes in the home, from the dining room to the kitchen, to a close-up of fruit on the breakfast bar. Killing time, the man admiringly mutters "Hmmm" as he surveys her spiffy pad, and the woman calls out from off-screen, "I'll be ready….....

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