Corporate Level Strategy of General Mills
state and the market growth rate is relatively slow. The fourth quadrant of the GSSM points out that the firm has a strong competitive situation and the market growth rate is slow (Wiedemann, 2013). General Mills fits best within the first quadrant. To begin with, General Mills has a competitive position in the market being ranked fourth in the consumer food products market segment. At the same time, the industry is experiencing fast-paced rate of growth owing to the incessantly changing consumer preferences and therefore a need for generating new products.… Continue Reading...