Components of a Restaurant Concept Essay

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At this level, the emphasis would fall on operational efficiency. Vice versa, at a high end restaurant, the services provided would be complex and the focus would fall on the experience provided to the customers.

The location of the restaurant influences the marketing efforts. For instance, a restaurant located in a central site, with increased and easy access to customers would focus less on marketing and its very presence would lure customers in. On the other hand, a restaurant located in a more isolated place would have to devise points of difference by which to convince customers to travel the distance and eat at the restaurant.

Then, the marketing efforts impact the attraction of customers, and subsequently the revenues generated by the firm. Finally, the adjacent offering -- such as valet parking at high end restaurants or menu diversity at fast food restaurants -- impacts the levels of customer satisfaction and the sustainability of the revenues in the future.

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All in all, by setting the main menu, the quality and extent of the services, the access of customers, the promotion of the restaurant and the complementary service palette, the five components of the restaurant concept all impact the business model and are part of a wider and integrated system of the overall restaurant. They impact products, services, customer satisfaction and final revenues and more importantly, they provide information on the best strategic courses of action to be developed and implemented in the future, based on the observed shortages….....

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