Control Techiques for Bentley Motors Business Plan

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Aside quality and financials, control techniques are also present in other organizational departments, such as engineering, logistics, information systems, pre-series center, production technical support, purchasing and sales and marketing. While all these organizational processes are thoroughly controlled, incremental emphasis is placed on control techniques at the level of logistics operations. At this organizational stage, the control functions refer to the following:

Timely delivery of the vehicles

Adequate supply of automobile components (achieved through an ongoing fruitful relation with the purveyors)

The sequence of vehicles and forecasting of future needs

The creation and verification of time schedules before production is launched and ensuring that the times are respected (during production)

At the level of automobile distribution: correctness of the receipts, verification of product sufficiency or shortness, global distribution of products through global access to the Bentley automobiles and finally, freight upon delivery, such as road freight, sea freight or air freight (the Bentley Motors Website, 2010).

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Based on this analysis, two distinctive recommendations are made. The first refers to an increased implication of Bentley in the creation of financial statements with the scope of increased financial awareness -- this could lead to savings in times of economic crisis. Secondly, it would be advisable for the managerial team at Bentley to more thoroughly control marketing operations and to direct them towards a new promotion of the Bentley vehicles......

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