Cosmetics Exports to Japan Cosmetics Term Paper

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The internal measures refer to improving the quality of the human resource management, hiring specialized workforce and developing and implementing marketing strategies, such as advertising, logistics and promotional strategies. Measures related to the Japanese market environment refer to Gaillie's compliance with the import laws and acts and getting passed the cultural barriers.

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A useful recommendation regards the particular features of the Asian market. As such, the American exporters have to conduct extensive studies in order to identify, understand and relate to the forces that drive the Japanese market and the demand for American cosmetic products.

Bibliography

Carr, J., the Japanese Market: Information.....

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