Cultural Dimension Theory One of Capstone Project

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Schwartz Values -- Conformity

Again, a paradigm shift between the old (traditional) ways and the new (seeing more Western influence

Tend to conform and obey clearer rules and structures; obeying parents, preserving the world as it is; no drastic changes.

Former ally, urban (non-conformist) versus rural (conformist); now non-conforming groups, fringe groups, opinions, blogs, political parties, social networking, clubs, etc. abound -- diversity is king; but there is a confrontation in this with advertising and media, which seeks to "sell" conformity in image.

REFERENCES

Hodgetts, R., et.al. (2005). International Management: Culture, Strategy and Behavior. New York: McGraw Hill.

Hofstede, G. (2001). Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations. Thousand Oaks, CA: Sage Publications.

House, et.al.

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, (1998). Cultural Influences on Leadership and Organizations. Project Globe. Retrieved from: http://www.thunderbird.edu/wwwfiles/sites/globe/pdf/process.pdf

Killick, D. (2004). "Developing Awareness and Transforming Experience." Leeds

Metropolitan University. Cited in:

http://www.aiec.idp.com/pdf/Killick,%20David.pdf

Knoppen, D. And Saris, W. (2009). Do we have to combine Values in the Schwartz' Human Values Scale? Survey Research Methods. 3 (2): 91-103. Retrieved from: http://w4.ub.uni-konstanz.de/srm/article/viewFile/2601/2778

Schwartz, S. (2005). Basic Human Values: An Overview. The Hebrew University of Jerusalem. Retrieved from: http://segr-did2.fmag.unict.it/Allegati/convegno%207-8-10-05/Schwartzpaper.pdf

Trompenaars, F. And Hampden-Turner, C. (1995). The Seven Cultures of Capitalism. London: Piatkus Press.

Trompenaar's Cultural Dimension Theory

Schwartz….....

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