Honey Maids This is Wholesome Campaign
as strong supporters of expanding the definition of family. The advertisement’s images, however, other than the fact that nontraditional families are used, are fairly heartwarming and gentle. They include children playing drums with their parents and a baby sucking on a bottle as well as the children making food with their parents. This serves to reinforce the normalcy of these family units. The social groups represented in the advertisement appear to be largely from an upper-middle-class income bracket, based upon the nice, attractively-furnished homes in which they reside (even the punk family with the tattooed father… Continue Reading...

