Diets to Go How Well Essay

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Total Length: 677 words ( 2 double-spaced pages)

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Question 2: What is the organization? What is its primary business or services? What is the organizational mission or purpose? How would you characterize the organizational culture? What are the primary strategic objectives or long-range plans for the organization?

Diets to Go facilitates weight loss with nutritionally calibrated food, following a series of different plans, including traditional weight loss, low-fat vegetarian, and low-carb. The traditional and vegetarian plans are offered as 1200 and 1600 calorie plans, while the low-carb plan is offered at a 1200 calorie a day level. Having precalculated meal plans should theoretically take some of the difficulties of dieting away, since the individual cannot 'cheat' using his or her own food or supersizing portions. The company's mission is primarily weight loss, although heart health with low-fat foods is the stated goal for some of the plans. Given that everything is purchased online the organizational culture is much less cohesive and sales driven than other weight loss organizations.

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For the customer, the service is supportive than similar prepackaged meal plans with counseling support. Busy people who want to take the work and the thinking out of dieting are its likely target audience.

Diet to Go is entirely offers some local tastings at health and fitness clubs. This is likely to create a competitive culture amongst organizational representatives, given that everyone is looking to make a sale and to market the product. The focus is on keeping input costs low and generating volume sales. This is also problematic, given that food is a tactile product, and people usually are unwilling to order expensive food, especially diet food (which can be of questionable taste and quality) sight and smell unseen. Also some faulty market research is indicated in the marketing of the plans, given that extremely low-carb and low-fat diets have somewhat fallen out of favor, versus more balanced types of dieting.

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