Diffusion of Innovation and Supervision Essay

Open, View, and/or
Download this Document

Total Length: 602 words ( 2 double-spaced pages)

Total Sources: 3

Page 1 of 2

Market researchers have long understood that complexity -- particularly in the form of too many choices -- can cause consumers to freeze up and not make a selection. Gottfredson and Aspinall (2005) argue that complexity is not just confounding for consumers, but that it can also contribute to lower profits. Innovation is perceived as a positive factor in business, but to a degree, innovation has taken on a life of its own. To illustrate how effective restraint can be in business, Gottfredson and Aspinall (2005) discuss the In-N-Out Burgers enterprise. While In-N-Out Burgers is focused on creating its own particular brand of harmony around the number four, other businesses need to identify a balance based on the attributes that are the most valued by their customers.

Contemporary consumers expect a level of customization that may actually serve to reduce the quality and expediency of their service experiences. Gottfredson and Aspinall (2005) present a sidebar discussion about a telecommunications company that produced so many different service package combinations that sales people were overwhelmed and consumers were confused. Burgelman and Siegel (2006) provide a perspective they refer to as the minimum winning game (MWG) in which top management strives to focus a high-technology enterprise and develop it into a learning organization capable of keeping pace with market uncertainties and the rapid evolution of technology.

Stuck Writing Your "Diffusion of Innovation and Supervision" Essay?

View All Our Example Diffusion of Innovation and Supervision Essay

Have A Custom Example Essay Written

A minimum winning game requires a smart balance of the three prongs of strategic action: the development and evolution of product, technology, and strategy.

Rather than taking a seat-of-the-pants approach that relies heavily on intuition, Burgelman and Siegel (2006) a systematic process is the preferred approach to balancing the drivers of strategic action, and they recommend using several tools designed to gather and analyze data. The example tools recommended by Burgelman and Siegel are the market requirement document (MRD) and the product requirement document (PRD).

Moore (1991) discusses the long tail of consumer demand, and introduces the five markets that consume high-technology products goods, acting as "innovators, early adopters, early majority, late majority and laggards." Indeed, each market is very different from the others, thereby requiring different marketing and sales strategies. For instance, a substantial body of the market prefers and responds to calls of action that emanate from word-of-mouth. Most technology products fail to transition from early adopters to a mass audience, as it were, crossing chasm (Moore, 1991). Software companies, hardware companies, and platform companies must….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Diffusion Of Innovation And Supervision" (2015, May 25) Retrieved June 4, 2026, from
https://www.aceyourpaper.com/essays/diffusion-innovation-supervision-2150959

Latest MLA Format (8th edition)

Copy Reference
"Diffusion Of Innovation And Supervision" 25 May 2015. Web.4 June. 2026. <
https://www.aceyourpaper.com/essays/diffusion-innovation-supervision-2150959>

Latest Chicago Format (16th edition)

Copy Reference
"Diffusion Of Innovation And Supervision", 25 May 2015, Accessed.4 June. 2026,
https://www.aceyourpaper.com/essays/diffusion-innovation-supervision-2150959
   

Open, View, and/or
Download this Document
order custom essay example