Due Diligence in Global Marketing Business Proposal

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GLOBAL MARKETING 4

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The question that is existing centers on whether U-Drive Transport could or should expand within its home country or whether it would be wiser to keep the current scale and size that it has now. Of course, there are a number of important factors to center on and discuss when it comes to that subject. These include the marketing methods, legal factors, environmental factors and the economics involved. On the whole, it is hard to provide a single and monolithic answer to whether U-Drive should expand and how to do it. However, the closest thing to it would be to say that it would work if things are done the right way.

The first major part of things to look at when assessing whether U-Drive should expand within the United States is the current competition climate that exists. Indeed, Uber is the “big dog” in the yard and Lyft and a few smaller outfits are out there. Uber in particular has faced some economic and legal challenges including charges of sexual harassment, whether the drivers for those firms should be treated as employees or contractors and so forth. The primary way that U-Drive would be able to address this is that they would have prices that would be competitive with Uber and Lyft but things would be done in a way that is more efficient and regulated.

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First, there is rather poor control when it comes the staffing levels that Uber and Lyft employ. The fact that there is no regulation or control on when people clock in or out leads to too many drivers in some instances (thus meaning less fares for everyone involved) and not enough drivers when it is really needed. Rather than just having controlled chaos, U-Drive would be wise to have drivers present to the degree that is necessary. U-Drive can pay a decent wage, let people keep their tips and reimburse for gas and so forth. In other words, there would be a way to provide the value and discount of Uber and Lyft without all of the problems that seem to come along the way (Hawkins, 2017).

As for competition and the like, U-Drive will need to ramp things up slowly. There will be the need to keep the drivers busy while at the same time not cutting things to the bone. As volume….....

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