E-Commerce Marketing Plan This Marketing Plan Has Term Paper

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E-Commerce Marketing Plan

This marketing plan has been developed for a unique business model that facilitates transactions between people who would like to buy and sell homemade art. Although the website functions much like EBay, the online auction giant, it is targeted at a far narrower niche. Given that the target market represents such a narrow niche, the marketing strategy to promote this site must be creative as well as utilize the latest in E-commerce technologies and design. This marketing plan will frame this service in terms of its 4Ps and then use this framework to develop the marketing proposal. It was found that a tribal marketing approach to promoting the site would be the best fit for the company based on its unique circumstances.

Product

In this case the product is actually a service. The website facilitates transactions between individuals who wish to sell or buy art or related products. Although the website does not have the full functionality of a site such as EBay, the website targets a unique niche that has limited competition that specializes in this area. The website charges a small listing fee as well as a small percentage of sales.

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Place

The service is offered only online through the website. The competitive landscape for auction site is relatively flooded with various competitors. However, competitors who specialize in art are generally targeted towards a high end market niche. Although a few sites target the lower end, these sites are underdeveloped and an opportunity exists for a well-designed market entrant.

Price

The website charges comparable fees to most of the competition. There is a small per use listing fee that is issued when the auction item is hosted. Furthermore, the site also collects a small percentage of the total sales amount (1%). There are also different add-on services that users can develop such as an online store so that individual artist can promote their work or let potential customers view their entire collection from one page.

Promotion

Promoting the site is the most difficult factor included in this analysis. Much of the promotion of the website will need to be built into the site itself. The site will need to be designed in a way in which in it is optimized for search engines (SEO). This will….....

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"E-Commerce Marketing Plan This Marketing Plan Has" (2012, August 27) Retrieved June 5, 2026, from
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"E-Commerce Marketing Plan This Marketing Plan Has", 27 August 2012, Accessed.5 June. 2026,
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