Effective Use of Business Intelligence Case Study

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strategic role for CMP

Knowledge Management and Business Intelligence (BI)

Importance of knowledge management and the purpose of BI

Make recommendations on improvements that can be made at CMP in terms of knowledge management.

Explain how the forecasts in your Excel spreadsheet can assist Michael with BI.

Porter's Five Forces Model

Analysis of buyer and supplier power for CMP using Porter's Five Forces Model.

Analysis of rivalry, entry barriers, and threat of substitute products

Recommendations on strategies for CMP to combat competition.

Website Success

Explain why measuring web traffic is not a good indicator of website success.

Recommendations on ways to improve CMP's website to enhance financial success.

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Social Media

Which social media tools would you recommend for CMP and why?

Barriers CMP may encounter when trying to use this medium for marketing and selling their products.

Recommend changes that should be made to the way CMP operates so that an investment in social media is a success. 8

5. Mobile Customers

5.1 Ways in which CMP could embrace mCommerce for wireless marketing and sales. 8

6. Security

6.1 The potential internal and/or external threats to security 9

6.2 Recommend ways to secure this data from the threats 10

Part B 10

Graph A 10

Graph B......

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"Effective Use Of Business Intelligence", 31 July 2015, Accessed.18 May. 2025,
https://www.aceyourpaper.com/essays/effective-use-business-intelligence-2151936
   

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