The Effects of Ecommerce on Business Essay

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Total Length: 15906 words ( 53 double-spaced pages)

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E-Commerce on Retail Trade 20/09/2015

E-commerce has gone on to alter the way retail was done for centuries. Many facets of retail trade have been changed. The influence of e-commerce is undeniable and unreversable especially on retail trade. However there is much scope for further advancement of e-commerce into the retail industry. In this paper we will look into the aspects of e-commerce that have influenced retail trade. We will also look into the factors of e-commerce that affect the cost and productivity in retail industry and the impact that e-commerce has left and the factors of e-commerce that impact the cost structure in the retail industry.

Both primary and secondary data collection methods were employed for the research. Analysis of primary and secondary data was done to arrive at a result in the research and the research used and paid equal importance to secondary and primary data and their analysis

The survey had closed and open ended questions for the retailers and the questionnaire were self-filling where the respondents answered the question themselves. The Likert scale was used that allowed to uncover degrees of opinion on the topic and had ranges on both sides of a mean. Questionnaires are designed in the written format with a set of questions that have possible answers, sometimes in multiple choice formats, for the purpose of collecting data from the interviewees. For expressing trends in answers, for example through percentage representation of a similar type of answer among the total respondents, the statistical data then collected were transformed into other forms.

The research found out that there has been transformation of the most basic of business transactions -- buying and selling which has also included retail trade.

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Pricing, product availability, transportation patterns and consumer behavior in retail trade have been affected and continuous to undergo changes and shifts on a continuous basis due to the influence of e-commerce. Aided by e-commerce, small retail companies are now able to access various markets and the customers therein without being physically present in the markets and without investing virtually nothing on promotional and advertisement cists in the traditional media of the foreign markets.

E-commerce has enhanced the scope for streamlining and automation of production lines and systems. The cost of business operations as well as the costs of products is lowered by e-commerce. The cost structure of online retail stores is affected by the flow of digital information to and from the customers, the costs for searching for products and services on the internet and the changes in the dynamics on the supply-side.

Contents

Executive Summary 2

Chapter 1: Introduction 4

1.1: Introduction 4

1.1.2: Economic drivers of e-commerce 6

1.1.3: E-commerce and Retail 8

1.2: Purpose of the Study 9

1.3: Significance of the Study 9

1.4: The Research question 10

1.5: Aims and Objectives Statements to answer the research questions 10

1.6: Conclusion 10

Chapter 2: Literature Review 11

2.1: Introduction 11

2.2: The Emergence and Growth of Electronic Commerce 12

2.3: Globalization and E-Commerce 14

2.3 E-commerce & Retail Trade 16

2.4: The Global Retail e-Commerce Scenario 18

2.5: E-commerce and Changing Retail Business Strategy 18

2.6: E-commerce and Cost structure of Retail Industry 20

2.7: Conclusion 24

Chapter 3: Research Methodology 26

3.1: Introduction 26

3.2: Approaches to Methodology 27

3.3: Outline of research Method 28

3.4: Data collection 29

3.5: Sample selection and Size.....

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https://www.aceyourpaper.com/essays/effects-ecommerce-business-2154612
   

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