Electronic Health Records (EHR) -- Business Proposal

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Marketing

To establish the Scranton Sports Medicine Clinic in the regional market, careful branding of the clinic will establish it as a high-quality provider of the best of modern sports medicine treatment in a comfortable, family-friendly environment, To drive market awareness, marketing activities will include the following:

Logo and visual brand, with a website design that supports a quality, state-of-the-art clinic, yet warm and family-oriented.

Series of advertisements in the event programs at local sporting events.

Sponsorship of local pee wee league/little league and youth sports teams

Informational hand out to local coaches detailing the clinic's facilities, capabilities, services, and the expertise of our staff

Appendix A -- Financial Projections

Start up costs

Year 1

Year 2

Year 3

X-ray machine and software

10,000 Equipment and fixtures for vital signs, diagnostic procedures, assessment tests

$60,000

Operating room equipment and fixtures

$220,000

6 Computer workstations, server/router $6,000

Electronic medical records system

$12,000

Medical supplies inventory

$15,000

Office supplies and equipment (printer, fax, copier, paper goods)

$10,000

Waiting room furnishings and decor

$5,000

Physical therapy equipment (treadmill, barre, weights, etc.

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)

18000

Website creation, brochures, business cards, stationary

15,000

Launch advertising

$10,000

Rent for clinic space

$180,000

$180,000

$180,000

$180,000

Malpractice insurance and general business insurance

$30,000

$30,000

$30,000

$30,000

Utilities, phone, internet

$12,000

$12,000

$12,000

$12,000

Office and general expenses

$12,000

$12,000

$12,000

$12,000

Medical supply and medication restocking

$60,000

$60,000

$60,000

$60,000

Software license fees, equipment service maintenance and technical support

$18,000

$18,000

$18,000

$18,000

Medical billing

$32,000

$32,000

$32,000

$32,000

Ongoing marketing/advertising $12,000

$12,000

$12,000

$12,000

Contingencies/Miscellaneous

$6,000

$6,000

$6,000

$6,000

General Practice/Primary Care Physician

$178,761

$178,761

$178,761

Orthopedic Surgeon

$529,414

$529,414

$529,414

Sports Medicine Physician

$289,004

$289,004

$289,004

Physical Therapist

$53,745

$53,745

$53,745

Nurse (x 2)

$132,502

$132,502

$132,502

Administrator

$87,418

$87,418

$87,418

Subtotal

$1,270,840

$1,270,840

$1,270,840

Benefits (+28%)

$355,836

$355,836.....

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