forth, and that shall be the goal of this report. While Emirates Airlines does a lot of things well when it comes to their customer services, they could do even better and strive to do so whenever possible.
Company Summary
Before getting into the minutia of what should change and why, there should first be a summary of the current state of affairs and level of performance that Emirates Airlines presently attains. Only with the definition of what is currently going on and what is currently deficient can there be clarity and specificity about what should change and why those things… Continue Reading...
or service. Furthermore, a strategy is a decision which will make a significant difference to the longstanding performance of an organization.
Emirates Airlines is one of the major airlines not only in the Middle East but also across the world and its center of operations is situated in Dubai, within the United Arab Emirates. Emirates Airlines is owned by the Investment Corporation of Dubai, which is an entity of the government of Dubai. However, the operations of the airline run on a commercial basis and the business does not obtain any kind of financial support or domestic protection from the government administration. At the present moment, Emirates Airline is the biggest… Continue Reading...
by ascertaining its strong suits and direction, it is possible for Emirates Airlines to assess its market position. Thereafter, it is possible for the firm to look at the different strategic changes that it needs to make in order to deliver longstanding profit. The fundamental objective of such strategy ought to be to undertake modifications in a manner that enhances the position of the firm (David and David, 2003). Emirates Airlines should make use of the model in order to have a clear perception of these forces, either within the airline industry or external to the industry, which impacts their strategies… Continue Reading...
Emirates Airlines and Etihad Airways
Introduction
This paper discusses Etihad Airways, the number 2 airline of the United Arab Emirates (UAE), and compares it to Emirates Airlines, the number 1 airline of the Middle East, and fourth largest airline in the world. The paper provides examples of the 7 P’s of the extended marketing mix for each airline, and provides a detailed marketing plan for Etihad Airways. The marketing plan includes how the plan will meet business objectives and marketing objectives of Etihad Airways as well as an Action Plan… Continue Reading...
