Establishing a Strong Application to Fashion School Essay

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The capacity of good design is evident in its use to solve substantive socio-economic problems throughout the world. My experience and training at Parson's was rich and comprehensive, and left me with a lasting fascination for design -- and with many skills needed for a productive, meaningful career in fashion management.

4) Study Proposal Summary

Fashion in Turkey is a fast moving sector that has been hampered by only summer and winter seasonal lines. Trends once launched twice each year but with the addition of spring and autumn, the sector is experiencing four launches per year. These fast changes are a watershed of the retail migration to online and mobile channels.

As a case in point, consider that the Japanese clothing store Uniglo has established a virtual dressing room -- a Magic Mirror, as it is known; the Magic Mirror uses a 60-inch color-changing monitor that lets shoppers try different color palettes by using the touch screen, take a photo of themselves in their chosen items with the Magic Mirror, and share it on social networks. The response to the Magic Mirror has been vigorously positive.

The use of virtual mannequins can easily be extended to customers in other places, but concept testing is necessary.

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Japanese youth, in particular, are trendsetters and demonstrate high take up of new mobile applications and digital social sharing. It is important not to assume that the reception for an online fashion retail website would be similar in Turkey and Japan. The proposed study would provide consumer usage data on e-commerce / e-tailing websites that would inform decision-making about risk and potential associated with the launch of a fashion retail website. This database marketing benefits both buyers and sellers. Customers benefit from the personalization that is immediate -- in the form of mannequins dressed according to their preferences -- and over the long-term as the e-tail website learns their shopping habits. And the retailers and wholesalers benefit from receiving data about customer preference, in the form of metrics that show color swatch selections and such.

5) if you had a question to ask of the person interviewing you, what would it be?

If you had to choose just one, what single attribute is critical for success by a student of fashion management in this program?

How can a student in the program make the best use of many networking opportunities offered with university….....

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