Expectations Important? Managing and Exceeding Term Paper

Open, View, and/or
Download this Document

Total Length: 344 words ( 1 double-spaced pages)

Total Sources: 1

Disney manages a wide variety of expectations that not only vary by demographics but also by culture by managing the desired services through rapid new service delivery coupled with a high-touch service strategy. Disney excels at expectations management by working very hard to make sure there are few adequate service moments in their parks, instead concentrating on how to set and achieve expectations across a very wide demographic and cultural customer base. In effect the managing of desired expectations (Zeithami and Bitner, 2005) is strategically defined for the long-term, supported with marketing campaigns and strategies, and launched to specific customer segments, in effect setting their expectations and then fulfilling or exceeding them.

Reference:

Zeithami, V, & Bitner, M (2005).

Stuck Writing Your "Expectations Important? Managing and Exceeding" Term Paper?

View All Our Example Expectations Important? Managing and Exceeding Term Paper

Have A Custom Example Essay Written

Services Marketing: Integrating Customer Focus across the Firm.….....

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Expectations Important Managing And Exceeding" (2008, March 05) Retrieved May 22, 2025, from
https://www.aceyourpaper.com/essays/expectations-important-managing-exceeding-31710

Latest MLA Format (8th edition)

Copy Reference
"Expectations Important Managing And Exceeding" 05 March 2008. Web.22 May. 2025. <
https://www.aceyourpaper.com/essays/expectations-important-managing-exceeding-31710>

Latest Chicago Format (16th edition)

Copy Reference
"Expectations Important Managing And Exceeding", 05 March 2008, Accessed.22 May. 2025,
https://www.aceyourpaper.com/essays/expectations-important-managing-exceeding-31710
   

Open, View, and/or
Download this Document
order custom essay example