Experience Sheringham Term Paper

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Marketing

When it comes to creating a digital marketing plan a considerable amount of time and effort is required for it to be a success. There are various techniques which can be used to achieve this.one of the best ways to do this is by using the SOSTAC analysis. The paper will be on the analysis for the commercial opportunity presented by the website for Sheringham town. This will be done using the SOSTAC analysis. The SOSTAC analysis entails six basic elements namely; Situation analysis, Objectives, Strategy, Tactics, Action and Control.

Situation analysis

Before embarking on a decision on where one wants to go they must first establish and fully understand where they are. A common barrier to success when it comes to marketing is the facts that people fail to understand where they are and who else is with them. The situation analysis aspect of SOSTAC enables business people to understand this aspect and ensure that they market it first. Internet marketing has now become the most used form of marketing. Therefore the fact that Sheringham has a website up and running is a clear indication that they are at par with their competitors who are also using the internet as a form of marketing. The internet is visited by so many people who vary in terms of age, tastes and preferences and so on. Sheringham website has tried as much as possible to embrace the large audience by ensuring that they appeal to a variety of age groups. The target market is large ranging from business, family, leisure, conferences, honeymooners and many more. A distinct competitive advantage with the website is the fact that it is properly organized with options that give details to exactly what one wants and where they will find it when they visit the town. There is also a download option where visitors to the site can download leaflets of where they can shop, stay, eat or go. These leaflets are useful when one is planning a visit to the town as they will have a guide to work on even before they reach their destination.

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Objectives

The objective of using any marketing tool is attracting new customers so as to expand the market for the business. The marketing objective for putting up the website is developing the business through attracting new customers. The marketing communication objectives are to ensure that the information in the website a large audience. First of all the website is easily found on the internet hence a large number of people can get and view it. The website is quite presentable hence appealing for new viewers to continue reading what it entails. The website is quite interactive since there are contacts where anyone can reach them through so as to get any clarification they want. The website delivers all the appropriate information that anyone who is visiting the website for the first time needs. This is advantageous since potential clients will get all the information they require to make informed decisions.

Strategy

There is so much information that can be given through a website regarding the specific business one is marketing. On this website there is information about places to go, where one can shop, how they can get there and so on. Any commercial shop, place to visit or places to sleep strive to ensure that they get a position on such a website. This is because those who will be visiting this town will need places to sleep shop and visit. These shops would want to buy a position on the website since they know people who view the website are more likely to see their shops as opposed to if they created their own separate website. This website has information of some of the diverse shops in Sheringham. There is a link titled where to shop and if it is clicked gives details on the shops that are located in the town. There should also be some….....

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