Feminine Drives Hospitality Discuss Term Paper

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Feminine Drives the Hospitality Industry

What is the feminine? What is the current hospitality industry in relation to the feminine?

Care for me. Nurture me. All of these relate to an individual's ideal concepts of being mothered and mothering. Although sexual relations have changed considerably in recent years, when asked 'what are the favorite comfort foods of your childhood,' most individuals respond with the special foods their mothers prepared for them. Even individuals with absent, harried, or culinary incompetent mothers have the culturally idealized image of the female giver of sustenance and nurturing within their collective, if not their personal memory.

After a hard day at work, with mum far away, what does the average individual turn to in his or her own life for sustenance but the hospitality industry. It could be a place for drinks and friends, a place to get favorite comfort foods, or simply a place where he or she knows the food will be prepared in a standardized fashion, without surprises -- yet accompanied with at least he illusion of enough individual care to his or her own needs that the food and the dining experience does not seem generic.

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Families with children also depend upon seeking this feminine impulse within the hospitality industry. Mothers may be nurtured by being relieved of their culturally expected food preparation duties to their children, children may engage in the eating of prepared fantasy foods, such as chips and burgers and sundaes named after cartoon characters, and couples with children can enjoy quality time with one another.

The Plan

Like women today, London Restaurants strive to be all things to all people. The recently opened "Ark," for example, states that though it is "candle lit" with "rustic chic and chilled music, seating 60 people over 2 floors," it offers "freshly prepared food, from an interesting menu that caters for everyone, including vegetarians and children." Thus Ark strives to be amicable to couples as well as to children and to those with less than ordinary dining….....

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