Fictional Company and Branding Effective Branding Means Research Paper

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Fictional Company and Branding

Effective branding means that a company is able to extend a consistent, compelling and effective image and vibe over to the entire firm and along its products. Sometimes the branding of a product will be identical to the exact branding of the entire company: sometimes a company will need to select and develop distinctive branding for all of its products. The best course of action really does depend on the product that needs to be sold.

Consider the following situation: Procter and Gamble has a particular stream-lined image of professionalism, perfection, science and cutting edge research behind their brand name. However, they still represent a range of many different kinds of brands, all of which have their own unique look, objective and ability. For example, Procter and Gamble is has both Head and Shoulders along with Dolce Gabbana as products and brands that they represent and produce. Head and Shoulders is essentially a lower-level, affordable brand of shampoo and related products meant for lower-middle class and middle class customers. On the other hand, Procter and Gamble also represents Dolce Gabbana, an Italian, haute-couture fashion house which has been around for almost one-hundred years. This product is portrayed in a manner which is strikingly different: this brand is conveyed with a sense of elitism, high quality and an inherent sense of luxury.

Thus, companies often have to work hard to develop and extend a different brand image to their range of different products and goods. However, this is not always the case, for some companies, their one company image is extended like a large umbrella over all their brands. The Kellogg's Company is a clear example of this: all of their products have the same image and brand-recognition of healthy, tasty, affordable nutritional products which are available for the whole family.

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This is a really clear example of a company which has found a clear benefit in keeping the brand image continuous with the master firm and within all of the products.

Fictional Company

The paper will examine and discuss the fictional company of The Actor's View, a company which is based in Los Angeles and which caters exclusively to a small client base of actors. This company provides them with educational workshops where the actors can meet casting directors, directors and producers and showcase their work in a manner that they wouldn't normally be allowed to do. This company is able to provide the actors with a level of empowerment and opportunity which more aptly and succinctly can move their career forward, without the actors having to rely on the actions of their agents or managers. The company currently brands itself in a manner where they are a chic, high-level boutique style firm which caters to the professional actor that needs to take aggressive forward action with their careers, but who don't like the current offerings in this field -- as so many of them apply to green actors and those who don't have as much experience. This company provides these actors with the opportunity to showcase their talents and abilities while networking with the right people. The company presents an image of professionalism, luxury, chicness, sophistication and a hard to define irreverent quality -- one which is evocative of Breakfast at Tiffany's and Holly Golightly.

The company is currently developing a weekly newsletter that it would like to sell about events that actors would be interested in going on all around town: these are events like film screenings, Q&A sessions with directors, professional development lectures, and fashionable parties that it would behoove invitees to attend. The company would….....

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