Financial Management: Performance Measures Case Study

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The relevance of financial ratios cannot be overstated when it comes to the measurement of an entity's performance. It should, however, be noted that not all performance measures can be expressed as a ratio. This text concerns itself with various other performance measures: operating leverage, Return on Investment (ROI), EVA, and gross profit margin.

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Operating Leverage

According to Shim and Siegel (2008, p. 198) "operating leverage, a measure of operating risk, arises from the company's use of fixed operating costs." As the authors further point out, a simple indication of the said financial measure would be the "change in sales on earnings before interest and taxes" (Shim and Siegel, 2008, p. 198). It is important to note that a high degree of operating leverage is seen as an indicator that small changes in sales result in significant changes in not only EBIT, but also return on equity, return on assets and return on capital invested (Brigham and Ehrhardt, 2013). The degree of operating leverage could be computed by dividing the change in operating income/change in EBIT with the change in sales, in percentage terms (Shim and Siegel, 2008).

The relevance of operating leverage cannot be overstated. This is particularly the case given that investors can make use of this particular performance measure to evaluate an entity's risk profile. However, like is the case with most performance measures, operating leverage does not tell the whole story, i.e. with regard to how effectively the company's management is making use of the money at their disposal.

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Return on Investment

In the words of Shim and Siegel (2008, p. 93) "ROI, which relates net income to invested capital (total assets), provides a standard for evaluating how efficiently management employs the average dollar invested in a business's assets." As the authors further point out, an increase in this particular performance measure could directly translate into a higher shareholders' equity return. In essence, return on investment comes in handy in the evaluation of the efficiency of a given entity in the exploitation of available investments using the resources it has. ROI could be computed by dividing an entity's net profit after taxes with its assets (total). It is important to note that unlike is the case with other performance measures, return on investment can be broken down into other measures of performance such as asset turnover and profit margin (Kalpan Financial Limited, 2012). This would offer a more detailed analysis. However, this performance measure "may encourage the manipulation of profit and capital employed figures to improve results, e.g. In order to obtain a bonus payment" (Kalpan Financial Limited, 2012).

Economic Value Added

Shim and Siegel (2008, p. 105) define EVA as "a measure of economic profit, but not the accounting profit we are accustomed to seeing in the corporate profit and loss….....

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