Flat (2005) I Was Intrigued Essay

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Jim Collins;' insights into what makes companies great is fascinating. What I liked most about this book was the thoroughness of the analysis of factors that specifically lift companies from being merely "good" at their respective performance both financially and from a market standpoint to being outstanding or great. While Collins does not quantify greatness, it is implied that the staying power of a company over many decades of overcoming product, selling, distribution, and internal management inertia and a general complacency of companies in the face of much needed change makes this book worth re-reading. The chapter on good being the enemy of great is one that can relate both to companies and individually, and I got a lot out of th4e chapter in terms of not standing for mediocrity in areas of my life I know I need to improve. The Hedgehog concept that focuses on burrowing down and determining what a company or individual is best at in the word, determines what drives the economic engine of the company or individual and determine what you as a company or individual are truly passionate about is an unbeatable set of concepts to keep in mind both for companies considering moving into a new business or for a person choosing a career.

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There is so much to like about this book, yet IU think another of my favorite sections is in the area of the "flywheel" versus the doom loop. The flywheel is a great concept to keep in mind when making decisions on a personal level as well, because the focus on accentuating those decisions that make the flywheel spin at the highest velocity possible leads to the greatest results possible......

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