Foot Locker and Shoe Case Study

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Retail Environment and the Merchandising Techniques

Foot Locker, Inc. is one of the leading companies in the global retail environment for sports apparel and accessories. The company has remained profitable across nearly all its operations and expanded into different countries worldwide. Actually, through its global expansion initiatives, Foot Locker currently owns and/or manages several subsidiaries in different countries such as Australia and New Zealand. One of the key factors that have contributed to the success and profitability of Foot Locker throughout the years is the establishment of a suitable retail environment and the merchandising techniques. This environment and techniques have been utilized to encourage consumer buying, which has in turn contributed to increased profitability and growth.

Displays, Aisles, and Merchandise

One of the crucial aspects of Foot Locker's retail environment and merchandising techniques is the arrangement of displays, aisles, and merchandise. The store has clean display cases, shelves, and aisles that make it easy for customers to identify the shoe products they are looking for. The store utilizes a loop floor plan, which provides adequate spaces in the aisles and enable suitable display of the shoe products. The use of a loop floor plan has also enabled the shoe store to maximize wall display space as customers are exposed to the merchandise along a set pathway. This Foot Locker shoe store displays different merchandise in different segments/places for easy access by customers.

Use of Signage

The Foot Locker shoe store utilizes signage to help customers identify their desired merchandise easily. The store utilizes interactive digital signage through which shoppers can easily identify the location of the specific shoe apparels they are looking for. In addition, the interactive digital signage enables shoppers to design and tailor-make some apparels while in the store. Actually, the digital signage enables shoppers to choose different colors for different segments of the shoe, select from a variety of materials, and even customize writing on the shoes. Through the 32-inch touchscreen digital sign, shoppers in the store have the opportunity to browse through the various famous brands.

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The interactive digital signage utilizes a wide range of colors and pictures that enhance shoppers' experience while in the store.

The establishment of the interactive digital signage has enabled shoppers to customize their products and enhanced their shopping experiences. Additionally, the signage empowers shoppers to obtain information and learn more about the shoe products offered at the store. The digital technology grabs shoppers' attention, influences their purchasing behaviors and patterns, and generates enhanced customer satisfaction. The enhanced shoppers' experiences are also attributable to the fact that the technology gathers data regarding the most-popular shoe products, which is utilized for inventory decisions.

Use of Color, Floor Covering, and Texture

This Foot Locker shoe store utilizes a blend of different colors that enhances the store's outlook and display of the various shoe products. The blend of colors has helped in the establishment of a warm retail environment that grabs shoppers' attention and enhances their experiences. The store utilizes a smooth and polished flooring texture that glitters and enhances the beauty of the shoe store. The smooth flooring texture is combined with tinted concrete sealers that resemble a carpet. The blend of color, concrete floor covering, and smooth flooring texture has enhanced the appearance, beauty, and attractiveness of the store to shoppers.

Lighting

Lighting is also an important aspect of the retail environment of this Foot Locker store, especially with regards to displays of the various shoe apparels it provides. Each of the shelves that are utilized for display of the store's merchandise are fitted with light, which is switched on at all times. The lighting is fitted in locations that shed appropriate light to the products and help enhance the visibility of these products. Apart from lighting the shelves, the store is also well lit with different light bulbs on the roof.

Helpful Aspects of the Store

Based on my observations to the store's retail environment, it is developed….....

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