Ford: Apply the Issues and Thesis

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Additionally, as the economic crisis hit the company, the efforts to sustaining the development of communities have also decreased.

Ford customers

The customers have generally represented the centerfold of the Ford Motor strategy in the meaning that the company strived to satisfy their needs and provide them with the products and services they desired. This statement seemed however more applicable with the past, rather than today. Ford understood the Americans' need for large, safe and reliable automobiles, which not only served the mobility needs, but also made an international as well as social statement. And Ford was perfect at satisfying these needs. However, as change affected the international context, the automobile manufacturer proved unable to change its approach. The customers were being harshly impacted by the soaring prices of oil and were also becoming more environmentally responsible consumers. This basically meant that they no longer required the traditional large size vehicles, but preferred smaller size and fuel efficient vehicles. As Ford was not able to deliver on this need, the American buyers turned to the Japanese manufacturers.

Ford suppliers

Not only in terms of suppliers, but also relative to other categories of business partners, Ford promotes diversity and equal rights. Their commitment has been recognized by Diversity Incorporated, which placed Ford on the 28th position of their annual Top 50 Companies for Diversity list (Ford Motor Website).

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The company takes one step forward in supporting the technological development of its purveyors. Their efforts are implemented through the JTF, or the Joint Technology Framework, "a special program aimed at improving suppliers' technical expertise" (Reuters, 2009).

Governmental institutions

The role of the government in his position as a stakeholder is more complex than that of any of the previous categories. First, the federal institution is interested in having Ford pay for all of its taxes, such as employees' contributions, import fares, income taxes and so on; from this standpoint, Ford has delivered its commitments. Then, the government is interested in seeing Ford regain its status as an undisputable leader of the American automobile industry and as such lead to the economic growth of the country and become an international symbol of the United States. Third, the government is interested in assessing the real situation of Ford and presenting it with the help it needs. The most eloquent example in this sense has been the granting of a $5.9 billion bailout loan to the company (Eddlem, 2009)......

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