Fragmentation of the Media and Term Paper

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There is also some leaning across the board as the staff members are fully aware of the products and speak the same language, the learned skills help in improving the employee output and an expansion in skills which helps in cutting cost in terms of employing additional staff to be in charge of different roles based on their field of expertise (Renzie, 2008).

The use of one agency in communicating the brand values to the market assures the uniformity in the quality which customers can easily identify with; it also saves on time which could have been used in trying to come out with brands for different agencies to reach the market.

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One agency can be used to deliver the message to the market which brings out the required consistency that will make an impact and stands out among the many commercials that the consumers interact with on a daily basis......

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