Gain Support for a Good Idea Book Review

Open, View, and/or
Download this Document

Total Length: 623 words ( 2 double-spaced pages)

Total Sources: 1

Page 1 of 2

Buy InIn the book \"Buy-In,\" John Kotter and Lorne Whitehead present a strategy for protecting and implementing good ideas. The book begins by outlining the main objections to ideas, categorizing them into four main groups: fear mongering, delay, confusion, and ridicule. Kotter and Whitehead then present a five-step methodology for countering objections and gaining support. These steps consist of gaining people\'s attention, maintaining interest, creating a desire for change, reinforcing the change, and making the change stick. The authors also highlight that the four main objection strategies may occur in isolation or combination. Leaders should be prepared to face objections from all directions and people. The book emphasizes the importance of countering objections and gaining buy-in for the idea to avoid lost opportunities and to maximize benefits.Key take-aways from the book include the main objections to good ideas that require change. Knowing these and how to look for them can help undercut resistance before it crops up. Fear, procrastination, misunderstanding or lack of clarity, and mockery and the main obstacles that good ideas tend to have to face. Any type of attack that aims to raise anxiety, manipulate the situation, or used word associations to spread fear is a problem.

Stuck Writing Your "Gain Support for a Good Idea" Book Review?

View All Our Example Gain Support for a Good Idea Book Review

Have A Custom Example Essay Written

Typically, people will try something like, “We tried…

[…… parts of this paper are missing, click here to view the entire document ]

…good character in action.Fourth, it is essential to respond to objections by keeping the majority in mind—i.e., keep an eye on the reactions of the crowd, not just those in the opposition. Monitoring the reactions of the whole can help you to see if you need to make adjustments—i.e., make explanations simpler or show more love.Lastly, preparation makes all the difference: to get the idea to gain support, one has to be prepared to meet resistance through fear, uncertainty, doubt, delay, and mockery. These are all the ways people use to prevent change. But if one is prepared to face them, one can get the….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Gain Support For A Good Idea" (2023, April 12) Retrieved July 5, 2025, from
https://www.aceyourpaper.com/essays/gain-support-good-idea-2178628

Latest MLA Format (8th edition)

Copy Reference
"Gain Support For A Good Idea" 12 April 2023. Web.5 July. 2025. <
https://www.aceyourpaper.com/essays/gain-support-good-idea-2178628>

Latest Chicago Format (16th edition)

Copy Reference
"Gain Support For A Good Idea", 12 April 2023, Accessed.5 July. 2025,
https://www.aceyourpaper.com/essays/gain-support-good-idea-2178628
   

Open, View, and/or
Download this Document
order custom essay example