Gap CEO Research Paper

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Leadership

Glenn Murphy is the current CEO of GAP and has been leading the company for almost seven years. Coming to the company in a time when it was starting to experience significant trouble, Murphy focused on concepts like expansion and reform. Considering that the company had traditionally directed its attention toward employing creative designs and making customers feel that it promotes originality in general, it appears that Murphy wanted to change its strategy in order to help it recover from the critical position it was in at the time when he became CEO. By taking on a directive leader behavior, he intended to turn around the company's position on the market.

While it might seem that Murphy's actions were especially risky given the situation, it would be safe to say that he was well-acquainted with the risks and with the fact that something urgent needed to be done in order for things to change.

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He practically realized that change comes from the top and in order to change the company's financial situation he needed to make major changes to the company itself.

Murphy focused on discovering GAP's developmental level and thus addressed the company's employees accordingly. To a certain degree, the current CEO of GAP implemented a type of leadership that is more focused on results rather than on creativity. In spite of GAP's previous focus on creativeness, the company experienced limited results in recent years. As a consequence, Murphy wants to influence his subordinates to concentrate on number instead….....

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