General Motors Versus Toyota Term Paper

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General Motors vs. Toyota

General Motors, a European car company, and Toyota, a Japanese car company, are competing for worldwide supremacy in the manufacture of automobiles. However, as with any competition, are factors that make one superior from the other. And in the case of General Motors and Toyota, if I were an investor, I will choose to invest with Toyota. Following is a discussion on why it is more ideal to invest in Toyota than in General Motors during these days.

The first thing that investors usually consider when trying to invest in a particular business is the marketability of a company's products and how those products do in the international market. This is important because it is the products' ability to fit in the diverse consumer markets where the success of a company lies. As with General Motors and Toyota, the latter currently fulfills this strategy. This is indicated by several events that demonstrate the success of Toyota.

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One of the significant events is the announcement in recent news that Toyota is now the no. 2 largest automaker in the world, overtaking Ford Motor Co. (Tierney, et.al, 2005).

The second thing that investors usually consider is the ability of a company to please the consumers' needs such as by providing sufficient goods that they need. As with Toyota, the company is continuously establishing automobile factories all over the world. This allows them to provide the automobile needs of consumers in a quick response, without the need to import and export from other factories in other location. Comparing General Motors and Toyota, the latter seems to do well on this strategy. Two simultaneous events that show the opposing capability of these companies was when Toyota established a new factory in Tijuana, Mexico, while the other company on the other hand is permanently halting its factory operation in Linden,

New Jersey.

The third….....

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