Generation: Personal Response Good Employees, Essay

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Thus, there are many types of idea generation tactics that can help workers and managers come up with innovative ideas for their businesses. I think the process of idea generation can be difficult, but I also think that these methods make it easier. The methods I have chosen to focus on in this paper are free association, forced relationships, and brainwriting. All of these ideas have both positive and negative aspects. The forced relationship method, however, is the one that I think will produce the most innovative of ideas.

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As progression continues, though, and technology changes, classic brainstorming ideas will start to take a technological change, in my opinion. Already, we can use computers to write our ideas faster during brainwriting and algorithms to come up with combinations during free association. An example is the company IDEALYST, which is an online service provider facilitating idea generation for businesspeople (Applied Marketing Science 2009). Regardless of technological innovations, however, idea generation is made up of the same basic principals, the ability of businesspeople to be creative.

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