Graphic Designers Classification While Many Essay

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Other graphic designers work at design studios. These designers generally focus upon design and visual brand strategies and create "logos, brochures and packaging, design studios generally provide such opportunities in abundance. They typically provide clients with creative solutions for both print and the Web" (trade-schools.net). The next types of graphic designers are those who work for companies which have nothing to do with creativity or the arts.

These companies are usually large and are ones who use their own in-house marketing and communications departments. There, the graphic designers generally help in the creation of things like, "brochures, promotional displays, corporate annual reports, catalogs, training materials and, sometimes, advertising campaigns" (trade-schools.net). These graphic designers are different from others in that they only work for one client, so they can have a clear understanding of the brand and needs (trade-schools.net).

The final type of graphic designers are those who work freelance. These designers pick their projects and set their own schedule (trade-schools.net). However, these types of designers don't always have steady income, and it might be difficult to engage in steady growth; these designers might find themselves too readily working on small projects for too long. "Self-employed designers also have the expense of keeping their computers and software packages up-to-date, networking to find new clients and handling business administration tasks.

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it's for these reasons that many graphic designers work for an employer full time -- moonlighting as a freelancer when they want some extra variety -- or combine their freelance work with a part-time job" (trade-schools.net).

It's also important to remember that the classification of graphic designers also extends to the skill levels. When most graphic designers start out, they have a skill level that's more compatible with things like preparing layouts and producing materials with their basic skills levels and knowledge in connection with the design and development of visual print, multimedia and electronic materials (calstate.edu). Graphic designers at this level are generally working under more experienced designers. it's only later when graphic designers start to hone skills such as advanced graphic and artistic ability where they create a higher level of "visual communications, executing and coordinating multimedia or component communication projects, and developing graphic identity or templates" (calstate.edu).

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